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A Campaign Built from Idea to Execution
A Truly Magical Experience!
This project was created in 2017 during my time at Webchutney and Glitch, long before AI became part of the creative toolkit. It started as an idea I strongly believed in and evolved into a full-scale campaign through dedication, collaboration, and a lot of hands-on making. For 7UP's "Hum Toh Hai" campaign, I worked alongside a fantastic team, contributing to the concept, creative direction, and execution. I drew every illustration, and every visual detail was carefully crafted to bring the story to life. Looking back, it's one of those projects that reminds me why I love creating - turning simple ideas into experiences that connect with people through originality, craft, and human effort.
Concept
What began as a pitch exploration eventually became a winning idea-built through craft, collaboration, and a shared belief in the power of visual storytelling.
Created in 2017 during my time at Glitch and Webchutney, this project was developed as part of a pitch for Vistara. In those agency days, we were constantly creating concepts and campaigns for brands, pushing ourselves to think differently with every brief. This particular body of work helped us win the pitch and was later taken forward for execution. I led the illustration style and creative direction alongside my team, creating a visual language inspired by the flat illustration movement that was gaining momentum at the time. Drawing inspiration from the bold simplicity and storytelling approach of French artist Malika Favre, I crafted each illustration from scratch. Looking back, this project represents a period when every idea was sketched, refined, debated, and brought to life through pure human creativity and teamwork.
Concept
A Journey Through Creativity & Brand Storytelling
This portfolio brings together a diverse range of social media creatives, brand campaigns, digital content, and visual explorations created over the years. Featuring work for Centrefresh, Shutterstock, Tata CLiQ, and Ultrahuman, it reflects a balance of creative thinking and brand strategy across different industries. Showcasing multiple art styles and design approaches, each project highlights the ability to adapt, experiment, and create compelling visual stories that engage audiences, strengthen brand identity, and leave a lasting impression.
Concept
These campaigns are more than just emailers; they are designed experiences that capture attention, drive action, and create meaningful brand interactions.
This collection showcases a series of conceptual and performance-driven email marketing campaigns created to engage users at every stage of their journey. Designed with a strong focus on visual storytelling, clear communication, and conversion, these emailers consistently attracted attention, generated strong click-through rates, and contributed to app downloads, user engagement, and traffic growth. Some of these campaigns were developed during my time working with brands such as Cultfit and Zoomcar, where creative thinking and strategic execution came together to deliver impactful customer experiences. From promotional launches and seasonal campaigns to retention-focused communication, each piece reflects an approach that balances creativity, user behavior, and business objectives while maintaining a strong and memorable brand presence.
Concept
These videos are more than just advertisements; they are performance-driven stories designed to educate, engage, and convert.
This collection features performance marketing videos created for brands such as Ultrahuman, Van Heusen, and Facebook, showcasing products, features, and customer success stories. Built with a strong focus on user behavior and platform performance, these creatives helped increase click-through rates, drive qualified traffic to websites and apps, improve engagement, and support conversion goals. By combining compelling storytelling with clear messaging, each video was designed to deliver measurable business impact while strengthening brand presence.
